Spotlight on Y-Yo
 Y-Yo (pronounced ee – yo) is a range of all-natural fragrances, sensuous blends of oils extracted from plants used in the world’s most desirable fragrances for centuries. These oils, as well as smelling divine, have intrinsic properties that have been used, since forever, to perform beyond simply stimulating the olfactory senses.
The proliferation of chemical based fragrances, particularly since WW1, has meant that the therapeutic benefits gained from many colognes and perfumes – as was the original intention centuries ago - has been lost. Today, up to 90% of conventional fragrances are made up of largely untested synthetic chemicals (Turin & Sanshez, 2008). It’s essentially the marketing of a product that makes us smell "alluring, uplifted, sexy, beautiful" not the ingredients in the product itself.
Y-Yo vs. Conventional Fragrance
Natural oils and essences such as those used in Y-Yo are more nuanced than the synthetics used in conventional perfumes. The complexity of naturals evokes intense emotional responses and it was for this reason that ancient civilisations used fragrances. Today's synthetics mean that it is the marketing of a product that makes us smell "alluring, uplifted, sexy, beautiful" rather than the fragrance itself.
Natural perfume smells different on each wearer. The myriad particles in natural oils and essences react uniquely with each individual's body chemistry and slowly unfolds over time. Because synthetics are created to be one dimensional so as to appeal to a mass market, what you smell in the bottle is what you'll smell on your body. And it will smell pretty much the same on everyone else too.
Y-Yo cologne won't wear as long as synthetic fragrance. The chemicals that constitute the smell in conventional fragrances have been developed to linger and this is most often done with the use of "penetration enhancer" chemicals. These chemicals push the fragrance through the layers of the skin to make it last longer. But by pushing chemicals through the layers of your skin, this means that the chemicals are transported more quickly around the body, hence enabling them to do more damage. A single fragrance may contain as many as several hundred chemicals and, like many other chemicals in widespread use today, little is known about the impact they have on human health. Because Y-Yo fragranced products are made from organic essential oils derived from nature that have been tried and tested over thousands of years, they won’t harm you, your family, animals or the planet. Plus they offer therapeutic benefits in an ethical, chemical-free way.
How do I use Y-Yo products?
Use Y-Yo Flow to re-energise and refocus; Y-Yo Slow to de-stress and take you to a slower, tranquil place; Y-Yo Glow will banish the blues; Y-Yo Mojo will encourage feelings of love.
Y-Yo Ingredients
There are no chemicals used in Y-Yo products. They use Certified Organic ingredients, where possible, from suppliers who have internationally recognised certification backed up by third party auditor reviews. And because Y-Yo has been developed to not only make you feel wonderful but to perform a function, you can be sure that they don't use any ingredients they don't have to. The highest quality ingredients have been selected because of their specific properties and purpose rather than being put into the mix for mere aesthetics.
Y-Yo products care for you, your family, animals and the environment. Studies show that conventional, synthetic fragrances can contain up to 250 chemicals - many of which have not been safety tested for long term use. How many years have you been wearing fragrance? It takes just twenty six seconds for the chemicals in most conventionally fragranced products to penetrate our skin, circulate through our blood stream, and get into the organs of the body. Best choose a fragrance containing un-tampered-with natural ingredients, that have been used for centuries for their healing benefits. Put your trust in the ancient wisdom of the Egyptians, Chinese, Indians and indigenous Australians (to name but a few!) who all used 100% natural ingredients to smell nice, to feel good, to de-stress, to focus.
Y-Yo are Ethical
- They are carbon neutral!
- Absolutely no animal testing, and no animal ingredients
- No unnecessary packaging, and all packaging is recyclable
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